STUDIO71 TO MAXIMIZE MINI-ME’S ONLINE PRESENCE
Actor/Comedian Verne Troyer to Expand Digital Reach
LOS ANGELES, August 22, 2016 – Best known for his role as “Mini-Me” in the hit Austin Powers comedy film series, Verne Troyer has signed with Studio71, the media company and multichannel network of the ProSiebenSat.1 Group, to expand his online presence. Troyer has already enjoyed success on YouTube with his own original content along with collaborating with top digital influencers including Logan Paul, Roman Atwood, Phil DeFranco and Steve Zaragoza.
“We got to know Verne through some of his collabs, but have been fans of his work for a long time, so we couldn’t be more excited about working with him,” said Dan Weinstein, President Studio71. “Verne’s worked with some of the biggest brands in the traditional space for years and we’re excited to expand his reach and connect him with brands looking to grow their digital presence and develop new creative properties.”
Troyer is the most recent mainstream star to work with Studio71. Others include #1 best-selling author James Patterson, actress Shay Mitchell and global super star Dwayne “The Rock” Johnson.
Verne Troyer quickly shot to fame after playing the unforgettable role of Mini-Me in the Austin Powers film franchise. Since then he has appeared in numerous films including The Grinch Who Stole Christmas, Harry Potter and the Sorcerer’s Stone, The Love Guru, and also starred alongside Christopher Plummer, Heath Ledger, Johnny Depp, Colin Farrell, and Jude Law in the twice Oscar nominated film, The Imaginarium of Dr. Parnassus. Verne was recently in the 2015 BAFTA Cymru award winning comedy film, Convenience.
“Digital has broadened my fan base to a whole new generation who may have been too young to watch Austin Powers. Through YouTube, I’ve been able to let them into my world, and I’m looking forward to expanding that reach with Studio71,” said Troyer.
Troyer joins Studio71’s robust network of influencers including multi-talented comedic entertainer Lilly Singh a.k.a. IISuperwomanII, Harley Morenstein’s Epic Meal Time and Rhett and Link, Logan Paul and Roman Atwood. Studio71 oversees everything from merchandise to branded series, to series development, and has worked with major brands including Aeropostale, Coca-Cola, Dunkin Donuts, Estee Lauder, Nissan, Wendy’s and Verizon. Studio71 has become a premiere launching pad for content creators to build a larger audience, gain premium advertising and distribute their ideas across platforms.
Studio71 is the multichannel network of the ProSiebenSat.1 Group with 5 billion views a month. It is headquartered in Berlin and Los Angeles, with offices in New York, Chicago, Detroit, San Francisco, Toronto, London, and Vienna. In German-speaking countries, Studio71 is the leading multichannel network that concentrates the broadcasting group’s range of Web-only content and its distribution through in-house platforms like MyVideo, and through third-party platforms. In the U.S. Studio71 develops, produces, and distributes original entertainment programming and manages one of the leading multichannel networks with over 1,200 channels. Germany’s leading moving-image marketer is responsible for ad marketing with SevenOne Media.
Samuel Threadgill / Natalie Yallouz
MPRM Communications for Studio71