LOS ANGELES, March 9, 2016 – Studio71, the multichannel network of the ProSiebenSat.1 Group, today announced it has signed a global partnership with top comedy producer Just For Laughs Group to help expand its online presence. Studio71 and Just For Laughs Group will develop new digital content initiatives under the Just For Laughs brand, including co-producing content from its Montreal Just for Laughs Festival in July, as well as focus on content optimization and securing advertising brand deals.
“We are excited about partnering up with Studio71 as they have a real passion for comedy and a creative mindset to help us further expand our digital footprint,” said Eric Y. Lapointe, Senior Director, International Sales & Digital Development, Just For Laughs. “With Studio71’s offices in Europe and North America, we are confident that this new partnership will help us optimize our YouTube channels, obtain new branded integration opportunities and continue to significantly grow our digital business.”
One of the world’s leading content producers of stand-up comedy and variety programming, the Just For Laughs Group’s growth is concentrated on four major focal points: comedy festivals, television production, live shows and talent management. Just For Laughs productions have been seen and heard on HBO, FOX, ABC, MTV, TBS, CBC, IFC, W, The CW, RTL, TF1, Comedy Central, Showtime, Hulu, SeeSo, SiriusXM, BBC1, BBC Radio Two, BBC America, TEN Australia, HBO Canada, and The Comedy Network. Its television franchise Just For Laughs Gags has become a household name worldwide, being seen in 135 countries, on 95 airlines, and on its own YouTube channel which has earned more than 5.1 million subscribers and over 2.2 billion views.
“From comedy festivals to television and online, Just For Laughs is easily one of the most recognizable and leading producers of comedy worldwide, said Dan Weinstein, President, Studio71. “They continually develop content that pushes the envelope and have done so while building a successful brand and dedicated global fan base, and we think their joining a global brand like Studio71 will bring real value.”
Just For Laughs joins Studio71’s robust network of influencers including multi-talented comedic entertainer Lilly Singh a.k.a. IISuperwomanII, Harley Morenstein’s Epic Meal Time and Rhett and Link. Studio71 oversees everything from merchandise to branded series, to series development, and has worked with major brands including Aeropostale, Coca-Cola, Dunkin Donuts, Estee Lauder, Nissan, Wendy’s and Verizon. Studio71 has become a premier launching pad for content creators to build a larger audience, gain premium advertising and distribute their ideas across platforms.
Studio71 is the multichannel network of the ProSiebenSat.1 Group with 4 billion views a month. It is headquartered in Berlin and Los Angeles, with offices in New York, Detroit, San Francisco, Toronto, London and Vienna. In German-speaking countries, Studio71 is the leading multichannel network that concentrates the broadcasting group’s range of Web-only content and its distribution through in-house platforms like MyVideo and through third-party platforms. In the U.S., Studio71 develops, produces and distributes original entertainment programming and manages one of the leading multichannel networks with over 1,000 channels. Germany’s leading moving-image marketer is responsible for ad marketing with SevenOne Media.
About Just For Laughs Group
Founded in 1983, the Just For Laughs Group has four business units: Festivals, in Montreal, Toronto, Vancouver and Sydney; television/content production; live shows, such as Canadian tour dates for Jerry Seinfeld, Jimmy Carr and the Just For Laughs Road Show; and talent management. The Just for Laughs Montreal Comedy Festival is the world’s largest and most prestigious comedy event welcoming close to 2 million people each summer. The Group has offices in Montreal, Paris, Los Angeles, Toronto, New York, London and a small apartment on the Internet at www.hahaha.com. The mission and passion of Just for Laughs: develop and produce humor in all its forms.
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Karlyn Nelson / Samuel Threadgill
MPRM Communications for Studio71