Studio71 Partners with Chef Matt Basile of Fidel Gastro and producer Kayla Zanardi
to Launch New 1500 Square Foot Food Studio for Online Video Creators
TORONTO, February 8, 2016 – Studio71, the multichannel network of the ProSiebenSat.1 Group, today announced it has signed top Canadian influencers Sara Lynn Cauchon a.k.a. The Domestic Geek and Chef Matt Basile a.k.a. Fidel Gastro. They are the first creators set to help Studio71 launch a new food-focused vertical and 1500 square foot kitchen production space to support and promote the creation of culinary content in Canada.
Since launching her YouTube channel, The Domestic Geek, in April 2014, Cauchon has earned more than 600,000 subscribers and over 35 million views. Taking a fresh, fuss-free approach to healthy cooking, she has shared more than 300 original recipes, as well as countless tips and tricks for making life at home easier. Basile, the owner of Fidel Gastro, Toronto’s first street food experience company, operates one of Canada’s most recognizable food trucks and a street-food inspired cicchetti bar called Lisa Marie. He is also the host of the reality show Rebel Without a Kitchen on Travel and Escape Channel, Cooking Channel and the Asian Food Channel.
“Matt and Sara Lynn are two of the top food disruptors in the space and we’re thrilled to have them on our growing network,” said Jordan Bortolotti, Executive Vice President of Canada for Studio71. “We’ve had a great amount of success in other top consumer verticals such as comedy, beauty, music and family, and we see the same potential within the food space. We’re looking forward to signing more top creators and further expanding our footprint in this space.”
“I am thrilled to be joining Studio71 and to be part of its brand new food vertical. It’s exciting to partner with a team that is as passionate about the flourishing digital food space as we are,” said Cauchon.
Additionally, Studio71 has partnered with Basile and Kyla Zanardi, his producer and partner, to launch a new 1500 square foot kitchen production space that will be open to anyone—talent, cooks, food entrepreneurs and digital creators—looking to develop exciting and innovative digital food content. Creators and producers will have full access to in-house equipment and props, custom-made sets specifically tailored to their brand/shoot, as well as expertise from staff who specialize in editing, video production, food photography and recipe development.
“Working with food-focused digital talent, I saw that very few spaces and MCNs provided the resources and skills that many of the creators and brands I work with need,” said Kayla Zanardi. “Matt and I developed a physical space and offering that could be built to the needs of our ever-changing company and for creators looking to grow their digital food brand to the next level. We’re very excited about this new partnership with Studio71, and what it means for food creators in Canada.”
The announcement comes on the heels of the MCN’s recent rebranding as Studio71, which has gone from generating 1.2 billion views per month to 3.5 billion views per month and is on track to continue that growth rate in 2016.
Cauchon and Basile join Studio71’s robust network of influencers including multi-talented comedic entertainer Lilly Singh a.k.a. IISuperwomanII, Harley Morenstein’s Epic Meal Time and Rhett and Link. Studio71 oversees everything from merchandise to branded series, to series development, and has worked with major brands including Aeropostale, Coca-Cola, Dunkin Donuts, Estee Lauder, Nissan, Wendy’s and Verizon. Studio71 has become a premier launching pad for content creators to build a larger audience, gain premium advertising and distribute their ideas across platforms.
Studio71 is the multichannel network of the ProSiebenSat.1 Group. It is headquartered in Berlin and Los Angeles, with offices in New York, Detroit, San Francisco, Toronto, London and Vienna. In German-speaking countries, Studio71 is the leading multichannel network that concentrates the broadcasting group’s range of Web-only content and its distribution through in-house platforms like MyVideo and through third-party platforms. In the U.S., Studio71 develops, produces and distributes original entertainment programming and manages one of the leading multichannel networks with over 1200 channels. Germany’s leading moving-image marketer is responsible for ad marketing with SevenOne Media.
Karlyn Nelson / Samuel Threadgill
MPRM Communications for Studio71