STUDIO71 NAMES MATT SEILER PRESIDENT, MARKETING SOLUTIONS
LOS ANGELES, July 6, 2016 – Studio71, the digital entertainment company and multichannel network of the ProSiebenSat.1 Group, today announced that leading advertising and media executive Matt Seiler will join the company as President, Marketing Solutions. He will report to Studio71 CEO Reza Izad.
“Matt has a history of seeing trends before most people do, and we couldn’t be more excited that he is joining us. We have no doubt that we are sitting at the nexus of where brand communications and content are headed; where a marketer’s message is viewed as a good thing by way of their video content, and welcomed by the viewer,” said Izad.
Prior to joining Studio71, Seiler served in numerous leadership positions in the advertising industry, including most recently as Chairman, IPG Media Brands. Before that he was President and CEO PHD, an Omnicon Company. He also spent time at BBDO and Goodby, Silverstein & Partners. He has broad experience serving marketing clients and their agencies in content creation and distribution. Throughout his career, Seiler has been an outspoken advocate for clients, stressing the importance of compensation tied to business outcome, and automating ad delivery to allow agencies to focus on the higher-touch, content side of the business.
“I knew I wanted to work with Studio71 the first time I met them. They have a track record of attracting and helping to grow the careers of some of the entertainment world’s greatest stars, said Seiler. “Together I think we can deliver marketing services managed in the same way.”
Studio71 represents many of the top influencers across YouTube, Twitter, Instagram and SnapChat, including Lilly Singh a.k.a IISuperwomanII, Rhett & Link, Logan Paul, Shay Mitchell, Matthew Santoro, Flula Borg, Epic Meal Time, Roman Atwood and Family Fun Pack, and recently announced the addition of global superstar Dwayne Johnson. Studio71’s network drives 5 billion monthly views with only 1200 channels, which is the highest ratio of views to channel of any multi-channel network. Its channels account for 18 percent of Google Preferred channels and include six of the top channels on YouTube. Last year, the company executed over 500 custom brand executions and produced and published more than 1500 YouTube videos for major brands including Hormel, Coca-Cola, Dunkin Donuts, Estee Lauder, Nissan, Wendy’s and Verizon.
Studio71 is the multichannel network of the ProSiebenSat.1 Group with 5 billion views a month. It is headquartered in Berlin and Los Angeles, with offices in New York, Chicago, Detroit, San Francisco, Toronto, London, and Vienna. In German-speaking countries, Studio71 is the leading multichannel network that concentrates the broadcasting group’s range of Web-only content and its distribution through in-house platforms like MyVideo, and through third-party platforms. In the U.S. Studio71 develops, produces, and distributes original entertainment programming and manages one of the leading multichannel networks with over 1,200 channels. Germany’s leading moving-image marketer is responsible for ad marketing with SevenOne Media.
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Samuel Threadgill / Rachel McCallister
MPRM Communications for Studio71