LOS ANGELES, April 26, 2016 – Studio71, the multichannel network of the ProSiebenSat.1 Group, today announced it has signed top influencer, actor, musician and writer Flula Borg a.k.a. Flula, known for his original songs and creative, live remixes. Recognized by Variety and The Hollywood Reporter as a top comedian and winning Best Comedy Channel at the 2015 Streamy Awards, he has amassed nearly 765,000 subscribers and more than 84 million views.
Born and raised in Germany, Flula is known for his videos, where he comments on American culture he finds strange, his celebrity interviews, and his popular AutoTunes series, featuring live covers of popular tunes in his auto. His AutoTunes cover of “No Diggity” by Blackstreet with Chester See, has more than three million views and was nominated for a 2014 Streamy Award. After releasing his single “Sweet Potato Casserole” in 2011, he was listed at #3 on Billboard’s Next Big Sound chart. He has appeared in hit movies including Universal Pictures’ Pitch Perfect 2 and Alvin and the Chipmunks: The Road Chip, and won the 2016 Slamdance Festival with a feature film he co-wrote and stars in called BuddyMoon, set to release this summer in partnership with Gravitas.
“BOOM! I am so very pumped to be joining Studio71, as their sassy Experts shall help to spread my dope Energies to all the Screens and Platforms in the World, like some chunky Peanut Butters all over a Multi-Grain Bread Slice! So please enjoy my delishus Content, Humans! Also: DÄNCE!,” said Flula.
“Bringing Flula on board reinforces Studio71’s commitment to signing the best talent across platforms,” said Dan Weinstein, President, Studio71. “Flula has broken out far beyond YouTube, with a dedicated fan base, who will follow him wherever he lives. We can’t wait help him further grow his audience, explore branded content opportunities and increase his global reach.”
Flula joins Studio71’s robust network of influencers including multi-talented comedic entertainer Lilly Singh a.k.a. IISuperwomanII, Harley Morenstein’s Epic Meal Time and Rhett and Link. Studio71 oversees everything from merchandise to branded series, to series development, and has worked with major brands including Aeropostale, Coca-Cola, Dunkin Donuts, Estee Lauder, Nissan, Wendy’s and Verizon. Studio71 has become a premiere launching pad for content creators to build a larger audience, gain premium advertising and distribute their ideas across platforms.
Studio71 is the multichannel network of the ProSiebenSat.1 Group with 4 billion views a month. It is headquartered in Berlin and Los Angeles, with offices in New York, Detroit, San Francisco, Toronto, London, and Vienna. In German-speaking countries, Studio71 is the leading multichannel network that concentrates the broadcasting group’s range of Web-only content and its distribution through in-house platforms like MyVideo, and through third-party platforms. In the U.S. Studio71 develops, produces, and distributes original entertainment programming and manages one of the leading multichannel networks with over 1,200 channels. Germany’s leading moving-image marketer is responsible for ad marketing with SevenOne Media.
Karlyn Nelson / Samuel Threadgill
MPRM Communications for Studio71