YouTube Innovators MagicLinks and Studio71 Announce Strategic Alignment

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Empowering Creators with “Authentic Social Commerce”


Los Angeles, CA, January 11, 2017 — MagicLinks, the leading provider of authentic social commerce tools for YouTube content creators, and Studio71, the multichannel network of the ProSiebenSat.1 Group, announced a strategic partnership that will provide the media company’s creators with the opportunity to add a new revenue stream — monetizing their content without diminishing autonomy. MagicLinks will be the social commerce tool of choice for Studio71’s world-class base of creators whose videos are viewed more than 5 Billion times a month.


MagicLinks’ tools allow creators to share links to products they love and earn income as their fans shop across any social platform. The partnership will help Studio71 creators earn income as well as enhance audience connection through access to rich data, providing transparency around the e-commerce actions (and preferences) of their followers.


“We’re committed to seeking out the best new ways to provide guidance and assistance for our roster of talent,” says Phil Ranta, COO of Studio71. He adds, “This new relationship with MagicLinks continues Studio71’s tradition of partnering with innovative products and services to provide an outstanding suite of tools for our creators to grow their digital media presence.”


“MagicLinks helps creators open up a new revenue stream without watering down their credibility. Their recommendations are true to their own preferences, and through our technology we empower them to build a new revenue stream while maintaining their own brand voice,” says Brian Nickerson, CEO of MagicLinks. “We’re thrilled to be partnering with Studio71 and look forward to helping their esteemed roster of creators build out a new pillar of commerce.”